Get hands-on experience in an exclusive, one-day workshop

Mastering Growth is a full day of learning and collaboration for experienced product and marketing professionals who want to learn the fundamentals of data-driven marketing and create a culture of growth within their organization.

The program covers growth processes, building a growth team, marketing channel best practices, creating a data-driven culture, and more.

The workshop is led by real world growth experts Jim Huffman and Rob Sobers. We’ve advised VC-backed startups, startup accelerators, and big corporations on growth strategy and process.

Join the waitlist

Enter your email to be notified when registration opens
and get an early bird discount.

Who we’ve worked with

Who we've worked with

Where learning meets doing

Slack, Airbnb and other hyper growth companies don’t hit escape velocity by accident. Scalable growth isn’t about silver bullet tactics—it’s about a building a culture of experimentation throughout the organization.

Mastering Growth workshops are a chance to apply your learning and creativity in a collaborative environment. Guided by two experienced growth experts, the workshops include interactive exercises and personalized guidance on creating a tailor-made growth framework for your organization.

What exactly will I learn in Mastering Growth?


Build a Comprehensive Foundation

You will walk out of this class with a strong set of growth skills and knowledge that you can apply to almost any industry.


Discover the skills required to run a growth team

From building a cross-functional team to setting goals, we’ll arm you with tools to develop and manage a high-performing growth team.


Accelerate your knowledge of key growth channels

Get an inside look at the best practices and tools your instructors use to scale specific growth channels (content, paid, email, etc.).


Learn and get inspired by our 20+ growth case studies

Linkedin. Airbnb. Warby Parker. Learn how these fast growing companies used a growth framework to become breakout success stories.


Develop a new mindset and process for rapid iteration

Test. Iterate. Grow. Repeat. You’ll take on a new approach to running growth that’s backed by rapid experimentation and your north star metric.


Leave with an action-oriented growth plan

We reserved the final session to tackling the challenge of scaling growth within your organization and we strategize how to optimize for value across your internal teams.

Join the waitlist

Enter your email to be notified when registration opens
and get an early bird discount.

“Any CMO or VP marketing aiming to build a culture and framework for rapid growth should consider Mastering Growth. Rob and Jim represent the new breed of experiment-driven marketers who have used the principles in HACKING GROWTH to build real businesses.”

— Sean Ellis, Author, HACKING GROWTH

Meet your instructors

Jim Huffman - Mastering Growth Instructor

Jim Huffman is the CEO and cofounder of GrowthHit, a growth marketing agency. He is a growth mentor for the Techstars accelerator and the University of Washington. Jim also teaches growth marketing through General Assembly and the ANA. Previously, Jim led growth at two startups that went from idea to $10M in sales and got featured by WSJ, TechCrunch and the TODAY Show.

Rob Sobers - Mastering Growth Instructor

Rob Sobers is a a designer/engineer turned marketing executive. He has advised numerous venture-backed startups on growth process and execution. Rob has lead growth for an enterprise software company, helping them go from startup to IPO in under 5 years, hitting $160M+ in annual revenue.

“Jim truly practices what he preaches. He has scaled a startup from idea to 8 figures and advised Fortune 500 companies. If I was a CMO this course would be mandatory for my team.”

— Jenny Fielding, Managing Director, Techstars


How advanced is the material?

Mastering growth is designed for intermediate to advanced marketers that want to learn the strategies and frameworks to help take their company to the next level. We want to help you navigate the challenges that come with scaling growth at a fast growing organization.

Where is the workshop held?

Our workshops will be held in New York City 🗽 and Seattle, WA ☔. Click here to get notified when registration opens. If you’d like us to bring Mastering Growth to your city, email us at to let us know. If there’s enough demand, we’ll do it!

How much does it cost?

The regular ticket price is $650 per seat. Early bird discount is $499, so join the waitlist!

How many tickets are available?

We try to keep our workshops small and intimate (~25 attendees) so that each attendee can really dive deep and get hands-on help.

Can you teach this workshop privately for my company?

Absolutely! We’re happy to tailor the content to fit your needs. We can also do a semi-private workshop where you can split the cost with one or multiple companies. Please email us at if you’re interested.

How actionable will the content be?

The course has actionable growth frameworks you can apply to your business. Additionally, we will cover the best practices and tools we use to scale specific growth channels (content, paid, email, etc.).

Is this right for my specific industry or business?

The mastering growth curriculum is designed for B2B and B2C companies. The course has case studies that involve tech startups, consumer products and enterprise companies.

Will I get access to the material after the program is over?

Yes, you will get all the workshop materials and access to the instructors.

Who will lead the course?

Rob Sobers and Jim Huffman will lead all the Mastering Growth courses.